Crocus City Mall saw the opening of Moscowʼs fifth Alena Akhmadullina boutique.
More Alena Akhmadullina boutiques can be found at 25 Nikolskaya Street, at Vremena Goda Galleries, Riga Mall and, finally, at Zhiro Gallery at 11/46 Timura Frunze Street where a boutique, a showroom, and an atelier are combined within the brandʼs concept space.
The new boutique interior follows the brandʼs signature concept of a magic library featuring tall tzar palace columns, cozy armchairs, bookcases, and vintage lamps. This is a fairy-tale inspired space for fairy-tale inspired collections of Alena Akhmadullina.
Crocus City Mall already offers items from the brandʼs Spring-Summer 2018 collection drawing on the Russian fairy-tale of Vasilisa the Beautiful: feminine, romantic dresses with unique prints.
Alena Akhmadullina says, “Alena Akhmadullina Fashion House is evolving, and we want to get closer to our shoppers, both the ones who have bought from us and those who haven’t yet. A new boutique at Crocus City Mall, one of the few luxury venues of Moscow, is our next step in this direction. Looking back on the first days of its work, we see we were right to arrive here. All the purchases were made by new clients, hopefully our brand’s new friends.”
Alena Akhmadullina Boutique
Crocus City Mall: 7 Floor 2, Kilometer 67, Moscow Ring Road